Polling and survey infrastructure
Message testing and a running read on public opinion that the whole movement can draw on.
The donor case
BUILD THE CAPACITY TO WIN
America does not need another consultant shop. It needs a standing machine that can make a better argument, find the people who can carry it, help them win, and stand with them after they take office.
$2.2M target · July 2026 through February 2028 · Candidate-specific IE spending raised separately
The track record
BUILT WITH ALMOST NOTHING
Under $400,000 and essentially one person. That already built thirteen working applications, an eighty-million-record voter file, and the kind of research and data systems a campaign usually pays consultants millions to rent. This is what the money has done so far.
13
Production apps, built and running
80.8M
Voter records acquired and enriched
303K
Contacts in the movement CRM
Under $400K
Total raised and spent to build all of it
Nearly 7,000 candidates tracked. 3,870 polls collected. 32 news channels monitored around the clock. 186 essays published on the site.
The audience
THE AUDIENCE IS ALREADY HERE
A campaign usually starts by renting an audience. We built one. More than a hundred thousand people have opened the argument since late 2024, and they keep opening it at more than double the newsletter industry rate.
109K
Newsletter subscribers
13M+
Views across 200+ essays
42%
Average email open rate
23K+
Followers across five social platforms
Published in The Nation and Common Dreams. Cofounder of Justice Democrats. Former communications director for Alexandria Ocasio-Cortez. A book in development.
3 / week
Newsletters and companion essay videos
20
Internally administered polls through February 2028
1
National voter-file operation that stays with the movement
1 / week
Podcast, media brief, and rapid-response cycle
The bigger idea
A WORLD'S FAIR OF THE POSSIBLE
People do not organize around a spreadsheet. They organize when they can see a different future and understand how to get there.
That is what AFWH is building. A place where the ideas in Mission for America become clear arguments, useful policy, compelling media, and real political action. A place where a public hospital, public broadband, public power, or a public bank is not an abstraction. It is something voters can picture, candidates can run on, and staff can help deliver.
The research is the exhibit. The polling is the test. The media is the invitation. The candidates are the people who carry it into power.
The strategy
BUILD UTILITY.
EARN INFLUENCE.
So far this has been the hacker phase. One person, a stack of tools, and a lot of long nights. It already produced more than a hundred thousand readers and a suite of working systems. Now we operationalize it.
The plan is simple. Build tools and research the whole movement can use, then hand that value to the candidates, PACs, and organizations already fighting for public power. When you provide real utility to an industry, you earn connective tissue to the people in it. That connective tissue is how influence gets built.
MediaWatch
The entire broadcast day, searchable. Who said what, on which network, and when, in minutes.
Voter file and CRM
Eighty million voters and three hundred thousand contacts, enriched and ready to organize.
Content and media
New Consensus economics, translated into video, essays, and appearances people actually watch.
A machine that makes the argument, proves the argument, and hands the argument to everyone positioned to win with it.
The operating loop
ONE IDEA. EVERY MEDIUM. REAL POWER.
The machine compounds because the same work travels. A research finding becomes a poll question, an essay, a video, an ad, a candidate brief, and a public fight.
01
BUILD THE CASE
Work with New Consensus and Mission for America to turn a governing program into arguments people can understand, test, and carry.
02
MAKE IT TRAVEL
Turn those arguments into essays, videos, social posts, ads, podcast segments, polling questions, candidate briefs, and press work.
03
FIND THE FIGHT
Use polling, voter data, media monitoring, and district research to find candidates and races where a clear message can change the result.
04
WIN AND HOLD
Help candidates win, then give them the research, media, and public pressure to stand up to party leadership and entrenched interests.
How the movement gets it
THE CAPACITY DOES NOT STAY IN ONE OFFICE
AFWH builds the shared spine. The work then moves outward to the people who can use it, subject to the legal boundaries that govern each kind of deployment.
01
Aligned candidates and staff
District research, polling, message development, briefing materials, and creative they can actually use.
02
Independent expenditure campaigns
A shared research and production spine that makes race-specific work faster and more disciplined.
03
Aligned PACs and movement groups
Tools, data, polling methods, and communications assets that can be shared when the legal structure allows it.
04
The wider public
A World's Fair of the possible: concrete examples of public competition, public capacity, and a different economy at work.
Funding gates
WHAT EACH LEVEL UNLOCKS
These are staged operating levels, not four versions of the same promise. More money buys more runway, more polling, more staff, and more ability to keep showing up.
$500KFINISH THE BUILD+
Stabilize the team, finish the core systems, begin the voter-file work, hold the first convening, and field the first six polls.
High risk and short runway. Full SaaS conversion, longer DC presence, and later polling wait.
$1MCOMPLETE THE MACHINE+
Move social media in-house, finish the national voter file and automated workflows, and begin the 2027 operating cadence.
This gets the core machine operating. It does not yet buy the full runway.
$1.5MSUSTAIN AND PROVE+
Fund the operating team, maintain the data and publishing stack, and produce regular polling, podcast, video, and newsletter work.
Most of the twenty-poll plan becomes possible. The reserve and 2028 readiness remain limited.
$2.2MBUILD THE RUNWAY+
Carry the full staged team through February 2028, complete twenty polls, maintain the systems, and keep a strategic reserve.
The full fundraising target. Candidate-specific IE placement is still raised separately by race.
The numbers
WHAT THE $2.2M PAYS FOR
The recommended operating plan schedules $1.924M for the build and operations, with $275,660 held as strategic runway and scale reserve.
Planning model dated July 23, 2026. Some underlying assumptions still require final quotes or updated invoices.
Personnel$610K31.7%
Technology and data$239K12.4%
Polling and research$200K10.4%
Professional services$172K8.9%
Editorial and production$138K7.2%
Facilities$132.4K6.9%
Reserve$174.9K9.1%
This capacity ask does not include candidate-specific TV, mail, digital, radio, outdoor, or direct voter-contact spending. Those costs are raised separately when AFWH selects a race and approves an independent-expenditure plan.
Large gifts
MAKE THE TRANSFER WORK FOR THE FIGHT
For gifts over $500, donors should consider using ActBlue's ACH option. It keeps the contribution in the normal donor receipt flow and avoids unnecessary card processing costs.
For gifts over $50,000, donors may use a domestic wire or ACH transfer directly to A Fight Worth Having. Please contact us before sending so the contribution can be matched correctly and reported under the applicable FEC rules.
Incoming wire and ACH instructions+
Receiving bank
Amalgamated Bank
275 Seventh Ave.
New York, NY 10001
212-620-8836
ABA / Routing: 026003379
Beneficiary account: 8527207410
Beneficiary:
A Fight Worth Having
105 N A St Ste 7
Lenoir City, TN
Questions about a large contribution: [email protected]
The point of the build
FUND THE MACHINE THAT MAKES THE FIGHT POSSIBLE
The goal is not to own a pile of software. The goal is to make a different politics visible, testable, and winnable, then put the capacity to carry it into more hands.
Paid for by A Fight Worth Having. Not authorized by any candidate or candidate's committee. FEC ID C00933085.