A Fight Worth Having · Donor report

CA-34 Spending report

Independent advertising supporting Angela Gonzales-Torres.

California’s 34th district · Los Angeles · Updated Oct 27, 6:14 PM EDT

Version 1Original

Reported delivery on Facebook and Instagram · NBCUniversal

Version 2Family-friendly edit

Reported delivery on YouTube

Ad spend to date
$3,269.87
Since Oct 26
Impressions
578,638
Times the ads were shown
Avg. cost per impression
$0.0057
$5.65 per 1,000 impressions
Budget remaining
$96,730.13
Of $100,000 cash budget

Impressions count ad deliveries, not different people. Spend reflects delivered ads, including any promotional media. Card payments and deposits are separate.

Where the ads are playing

Reported delivery by platform

Meta

Delivered

Facebook · Instagram

Version 1

Spent
$2,231.62
Impressions
530,101
Cost per impression
$0.0042
$4.21 per 1,000

YouTube

Delivered

Version 2

TV screens

Spent
$27.66
Impressions
916
Cost per impression
$0.0302
$30.20 per 1,000

NBCUniversal

Delivered

Version 1

Mobile · Desktop · Tablet · TV screens

Spent
$1,002.18
Impressions
47,476
Cost per impression
$0.0211
$21.11 per 1,000

Paramount

Delivered

Paramount Political

Apps and shows

Movies · I Love Lucy · CSI: NY · Snooki & JWOWW · CBS News Los Angeles · 48 Hours · The Brady Bunch · Blue Bloods · The Rifleman · The Andy Griffith Show · Judge Judy · Gunsmoke BW · Air Disasters · Frasier · The Challenge · Bar Rescue · Jersey Shore Family Vacation · Criminal Minds · The X-Files · Halloween Hits and Haunts · All the Queen's Men · Heroes-and-Legends-of-the-PBR · Friday Night Poker · Hogan's Heroes · CBS News Boston

Spent
$8.41
Impressions
145
Cost per impression
$0.0580
$58.00 per 1,000

Roku

No delivery reported

Spent
$0.00
Impressions
0
Cost per impression
Not available

YouTube on a TV screen is separate from YouTube TV live channels. Individual apps and ad versions appear only when the vendor identifies them.

Daily spending and projections

Completed days use reported spend. Today is still accumulating. Projections reflect scheduled budgets and are replaced by actuals as reports arrive.

Oct 26Reported$1,757.86
Oct 27Projected$18,500.30$1,511.59 so far
Oct 28Projected$18,492.30
Oct 29Projected$16,625.00
Oct 30Projected$16,625.00
Oct 31Projected$4,125.00
Nov 1Projected$4,125.00
Nov 2Projected$4,125.00
Nov 3Projected$4,125.00
Projected scheduled total$88,500.88

Unscheduled funds are excluded. Vendor days follow their account time zones. Paramount’s daily figures are rounded by the vendor.

Campaign focus is CA-34. This report does not establish that every impression was delivered inside the district.

Reports update daily at 8 AM Eastern. Delayed reports retry hourly. Current-day figures can change. Promotional credits reduce the cash balance only once their use is verified.